An E-Commerce Guide for Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. Since the SMBs are not able to sustain the huge price cuts and deals, they are not able to compete fairly with the larger companies. This does not mean though that you have to disregard the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The email strategy is the first thing that you should optimize. Marketing through the email is one of the most effective tools at the moment as it is a primary channel for lead generation. This is why you should start sending out emails in advance to create a countdown until the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
Spreading the sales over a long period of time is another beneficial strategy you could use. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. If the sales are not spread, the SMB will likely be overwhelmed with sudden orders. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. If you are a less known SMB, you will gain credibility and trust by selling on recognized platforms like these.
You should be proud to be small even though you are striving to grow. Most of the customers are shying away from mass production that the larger companies offer. Customers are now currently into exclusive products and niche items and that is one of the strengths of the SMB. The site you have for the SMB should be responsive to all types of devices. The customer is not only buying on their mobile devices but also researching the product before buying it. Ensure that the site is fully responsive from the product images to the checkout. This Black Friday Weekend, m-commerce is going to be the major thing and as an SMB, you should follow this lead.