decision by Mastercard has many experts scratching their heads. At the
beginning of the year, the company explained in a press release headlined
“Mastercard Drops Its Name” that it would be removing its name from its
familiar interlocking circles logo. This is just one of two big changes the
company has made to its logo in the past two-and-a-half years.
2016, Mastercard refreshed the colours of its 50-year-old interlocking circles
as red and yellow. It also chose to alter the longstanding capital “C” in its
name to a lower-case “c”. It would appear that this decision was based on
emphasizing that Mastercard Inc. is about much more than just card payments.
During that period, the name Mastercard was moved from within the circles and
placed just below them.
So, why the
dramatic change to simple interlocking circles? The ever-changing nature of
payments seems to be the driving force behind this decision. As payments
industry evolves, so is the Mastercard symbol. (Mastercard refers to its logo
as its “symbol”.)
recently explained that that its symbol “will stand on its own across cards
using the red and yellow brand marks at retail locations both in the physical
and digital worlds, and major sponsorship properties.”
consumer and commerce landscape continues to evolve, the Mastercard Symbol
represents Mastercard better than one word ever could, and the flexible modern
design will allow it to work seamlessly across the digital landscape,”
Mastercard went on to explain in the press … Read More