Communications Technology

Audio Streaming Technology

January 4, 2022October 11, 2022 - by Matthew Scott

If you are looking for audio streaming technology, there are many options available. You can choose a platform that uses adaptive streaming, or you can choose to use one that uses a set of codecs to deliver the same audio content to all devices. There are a number of different advantages and disadvantages associated with each platform, so it’s important to know which ones are best for your business.

Adaptive streaming technique for audio

Adaptive streaming technology for audio delivers high-quality audio at various bitrates based on available bandwidth. Its encoders automatically prepare audio segments with varying bitrates and seamlessly join them. The encoders deliver these segments to the server with a manifest file that describes the bitrates that are available. The player then monitors available bandwidth and asks the server to send audio segments encoded at the best available bitrate to the listener.

Adaptive streaming is used by Netflix, the streaming service, to deliver high-quality audio to its subscribers. It allows Netflix to automatically adjust the bitrate based on network conditions, avoiding constant buffering. The technology also solves the problem of audio re-buffering, which can cause poor sound quality.

Streaming platforms

Audio streaming technology has become an important part of the modern lifestyle. According to a recent report, the global audience for streaming audio is projected to reach 1.2 billion people by 2030. Audio streaming is especially popular among the younger demographic, with 80% of 16-24-year-olds consuming audio content through streaming services. These services are usually based on subscription …

Communications Technology / TECHNOLOGY

Mastercard Drops Name from Its 50-Year-Old Logo

January 30, 2019August 25, 2022 - by Matthew Scott

A recent decision by Mastercard has many experts scratching their heads. At the beginning of the year, the company explained in a press release headlined “Mastercard Drops Its Name” that it would be removing its name from its familiar interlocking circles logo. This is just one of two big changes the company has made to its logo in the past two-and-a-half years.

In July 2016, Mastercard refreshed the colours of its 50-year-old interlocking circles as red and yellow. It also chose to alter the longstanding capital “C” in its name to a lower-case “c”. It would appear that this decision was based on emphasizing that Mastercard Inc. is about much more than just card payments. During that period, the name Mastercard was moved from within the circles and placed just below them.

So, why the dramatic change to simple interlocking circles? The ever-changing nature of payments seems to be the driving force behind this decision. As payments industry evolves, so is the Mastercard symbol. (Mastercard refers to its logo as its “symbol”.)

Mastercard recently explained that that its symbol “will stand on its own across cards using the red and yellow brand marks at retail locations both in the physical and digital worlds, and major sponsorship properties.”

“As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape,” Mastercard went on to explain in the press …